Training Workshop - Using Social Marketing to Control Neglected Tropical Diseases
The 11th Annual Meeting of RNAS+ - Regional Network on Asian Schisosomiasis and Other Helminth Zoonoses
Training Workshop - Using Social Marketing to Control Neglected Tropical Diseases
Date & Venue: Tuesday 18 October, Siem Reap City, Cambodia
Participants: 50 senior and junior scientists from RNAS+ member countries across SE Asia
Facilitator: John Bromley, Director of the National Social Marketing Centre based in London, United Kingdom
Equipment needed: Powerpoint projector, Flip chart stands, flip chart paper, coloured marker pens, magazines, scissors, glue, for 10 groups of 5-6 people
Room layout: Cabaret style with 10 tables for groups of 5-6 people
Aims of the workshop
- To understand how social marketing can be used to control neglected tropical diseases
- To understand what makes social marketing unique - and how it differs from other approaches such as health promotion, education, communications and advertising
- To review case examples where social marketing has been used successfully to control tropical diseases
- To understand the “cost effectiveness” of taking a social marketing approach
- To understand how to develop a social marketing intervention
- To discuss how social marketing initiatives can be supported by the RNAS+
AGENDA
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18 October |
8:30-10:00 |
Lecture: · What is social marketing and why take a social marketing approach to support the control of neglected tropical diseases?
Group Exercise: · Critically review case examples where social marketing has been used successfully to control tropical diseases – What are the key success factors?
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10:00-10:30 |
Coffee time |
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10:30-12:00 |
Lecture: · Designing customer-centred programmes to change behaviour
Group Exercise: · Understanding my audience & defining my behavioural objectives
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12:00-13:30 |
Lunch |
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14:00-15:30 |
Lecture: · How can social marketing provide a cost-effective approach to support the control of neglected tropical diseases?
Group Exercise · Making the “business case” for funding to develop a successful social marketing programme for the control of neglected tropical diseases
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15:30-16:00 |
Coffee time |
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16:00-17:30 |
Lecture: · How to plan, deliver and evaluate a successful social marketing programme - avoiding common mistakes
Group Exercise · Taking it back to work: A brainstorming exercise to determine options for integrating a social marketing approach into the work of the RNAS+
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18:30-19:30 |
Dinner (no host) |