Training Workshop - Using Social Marketing to Control Neglected Tropical Diseases

The 11th Annual Meeting of RNAS+ - Regional Network on Asian Schisosomiasis and Other Helminth Zoonoses

Training Workshop - Using Social Marketing to Control Neglected Tropical Diseases

Date & Venue: Tuesday 18 October, Siem Reap City, Cambodia

Participants: 50 senior and junior scientists from RNAS+ member countries across SE Asia

Facilitator: John Bromley, Director of the National Social Marketing Centre based in London, United Kingdom

Equipment needed: Powerpoint projector, Flip chart stands, flip chart paper, coloured marker pens, magazines, scissors, glue, for 10 groups of 5-6 people

Room layout: Cabaret style with 10 tables for groups of 5-6 people

Aims of the workshop

  • To understand how social marketing can be used to control neglected tropical diseases
  • To understand what makes social marketing unique - and how it differs from other approaches such as health promotion, education, communications and advertising
  • To review case examples where social marketing has been used successfully to control tropical diseases
  • To understand the “cost effectiveness” of taking a social marketing approach
  • To understand how to develop a social marketing intervention
  • To discuss how social marketing initiatives can be supported by the RNAS+

AGENDA

 

18 October

8:30-10:00

Lecture:

·         What is social marketing and why take a social marketing approach to support the control of neglected tropical diseases?

 

Group Exercise:

·         Critically review case examples where social marketing has been used successfully to control tropical diseases   – What are the key success factors?

 

 

10:00-10:30

Coffee time

10:30-12:00

Lecture:

·         Designing customer-centred programmes to change behaviour

 

Group Exercise:

·         Understanding my audience & defining my behavioural objectives

 

12:00-13:30

Lunch

14:00-15:30

Lecture:

·         How can social marketing provide a cost-effective approach to support the control of neglected tropical diseases?

 

Group Exercise

·         Making the “business case” for funding to develop a successful social marketing programme for the control of neglected tropical diseases

 

15:30-16:00

Coffee time

16:00-17:30

Lecture:

·         How to plan, deliver and evaluate a successful social marketing programme - avoiding common mistakes

 

Group Exercise

·         Taking it back to work: A brainstorming exercise to determine options for integrating a social marketing approach into the work of the RNAS+

 

18:30-19:30

Dinner (no host)